Back in the day, you would have been able to get away with handing out business cards or a phone number, but not anymore. If you don’t have a good and visually appealing website for your business, you’re non-existent to users online.
Many business owners believe that any website will do, regardless of how it looks. This kind of thinking can be harmful to your business. In actuality, having a bad website is often worse than not having one at all.
So what are some ways in which good web design can impact your business?
Here are three things to consider:
- Trust and Credibility
If you don’t catch a visitors eye within two seconds, it’s over. They will leave your website in a blink of an eye. First impressions are very important and the only way you’ll be able to draw them in is having a good web design.
Having an appealing web design makes your company look professional. Poor web design can make visitors put off and they’ll start wondering who you are and what kind of services you offer. They may think you won’t do a good job because you can’t make a decent website.
On the other hand, if you have a good web design, that’s going to attract visitors to search around and view various pages on your site. The goal is to keep your audience engaged and on your page for as long as possible. Remember, your website is an extension of you and your business. You wouldn’t send a rude salesman to represent your company, right? You might think investing in a good website isn’t worth the money, but when visitors are impressed by the simple, modern design of your site, they’ll keep coming back for more.
There are ways to do this. If you install a plugin on WordPress called Google Analytics, Google will track how many visitors viewed your pages and how long they stayed on the website before leaving. It’s a good idea to check this consistently and see what ways you can improve the site over time.
- Page Speed and SEO Matter
Good web design means it also has to be functional with a good back bone — this means that if your webpage continually crashes — visitors will notice and you will lose some potential customers.
Page speed and proper SEO has a lot to do with how well you rank in today’s top search engines like Google and Bing. Some good SEO practices, like writing alt-tags for images and setting up meta descriptions, are important to improve the ranking of your website. With WordPress you can download the plugin called “Yoast SEO” which will help you rank on search engines by optimizing keywords on your pages. But if you’re not designing your website around such practices, not only will your rankings suffer, your customers won’t be able to find you.
Lastly, in order to pull in new customers it’s important to optimize your website.
A well-designed website that is optimized for conversions, follows a set of guidelines.
- The site contains colorful graphics or beautiful imagery to keep your visitor on-page
- There are directional cues to tell the user how to navigate through the website
- A clear call-to-action that turns visitors into leads, and eventually into conversions
Calls-to-action can be easily implemented and provide great insights as to who’s spending time on your site. So before you put just any website out there, make sure it’s designed and built around your business goals.