It isn’t very appealing to consumers when you just having a box on your website that says, “Sign up for my email list!” When building an email list for your business, you need to give an incentive to sign up by offering something of value for free.
You’re probably thinking, “Why would I want to give away something…for free?!” but the truth is, consumers are more likely to be enticed or at least become more interested in signing up for your email list. This free piece of magic is called a lead magnet and will get you way better results than any basic sign-up form will.
Here are 4 email opt-in ideas to assist in your business’s lead generation.
- Free Sample / Trial
A free trial or free sample could be the best type of lead magnet depending on what type of business you have. Offer a free sample of a product or service you have. Maybe a 30-day free trial will give potential customers a better sense of what your business has to offer and if it’s worth signing up for. It’s a great way to show off the quality of your products or services.
Offering tips/best practices is something that will show consumers specific methods for doing something or ways that your product or service can solve your customer’s problem. Whatever you decide to create as an informational incentive for potential customers, ensure that it is concise and specific. This is the best way to position yourself as an expert in your industry.
- A Checklist
When condensing a blog post down to a simple checklist or a checklist of all of the steps that someone needs to take when implementing a service/product that your business offers is very smart to do. This works because it’s very clear about what steps need to be taken to accomplish something and can lead to sales when the person realizes this isn’t something they can do alone.
- Promo Video
Not everyone learns by reading. Some are more visual and audible learners. By creating a promo video, you can quickly educate your visitors on your product or service. Videos also allow you to leverage third-party platforms like YouTube and the social networks such as Facebook, Instagram or Twitter, which is poised to give video extra reach in their newsfeed.
When considering how to create a good lead generation you need to ask a the basic question: What does your business offer and what do your customers want from you? You can’t simply expect that your business is important enough for someone to hand over their email address – you have to prove it with something of value.