This past year, the National Retail Federation (NRF) Halloween Consumer Spending Survey showed that more Americans than ever before are planning on spending money on Halloween costumes. More than 67.4% of people will be buying Halloween costumes for the holiday, which makes up the biggest percentage in 11 years. This upcoming Halloween, the average person will spend $77.52 compared to last year’s $75.03. In total, based on quantitative research, this Halloween will reach a total of $7.4 billion!
A total of $2.8 billion will be spent on costumes overall, while $1.1 billion is projected to be spent on children’s costumes. As for family pets, $350 million will be spent for furry friends! In addition, candy and greeting cards will be high on the list with a total of $2.2 billion.
As for growing social media, Pinterest will be one of the main social media platforms that will be accessed this year for Halloween costume ideas as well as decoration ideas for homes. The survey found that 11.4% of Americans will turn to Pinterest, which ups last years’ 9.3%.
NRF’s goal in conducting this survey was to gauge consumer behavior and shopping trends that are related to Halloween spending. Approximately 6,332 consumers were involved in the survey.