Did you know that using popular emojis in your posts can actually increase engagement from your audience and click-through rates?
A study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.
That same study also found that emojis can help portray your business as friendlier: participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis.
Sounds crazy that a little use of emojis can help your business, but the studies above give an indication that its worth looking into.
From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent. If emojis can so drastically increase the likelihood of engagement, there’s no reason you shouldn’t be using them.
But with all that said, there are still 2,666 emojis to choose from. So which ones increase engagement the most? Which ones incentivize people to click your link? Which ones should you avoid?
Here are 10 emojis that seem to be the most popular among audience users:
The Top Ten Most Popular Emojis
I would say that the “pointing finger” emoji is the most popular. Marketers use this when they are writing content to direct you somewhere else, so why not use it? Most of these emojis are useful year-round, but some, like the Christmas tree, are likely effective on a more seasonal basis. Some of them, like the winking emoji, are probably popular because they convey your sense of humor. It gives you and your business personality.
Hopefully, this data can help you humanize your brand and convey more meaning and emotion in your content. Emojis, even the octopi and horses … actually, especially the octopi and horses … encourage interaction from your audience, higher click-through rates, and better messaging from your brand.
But use them sparingly! You don’t want to use so many that your message gets lost in a heaping pile of emojis!