Six Steps to Rebrand Your Business
Before you take the risk of rebranding your company, it’s important to seriously think about whether you should change your brand in the first place. If your target audience is changing, it’s a smart move to change along with them.
To help you decide whether rebranding is a wise decision for your business and how to successfully pull a rebrand off here are some tips you should follow:
- Why do you want to rebrand?
As a business owner, you might have your own reasons as to why you want to rebrand. However, it is very essential to chalk out your goals and purposes before initiating anything or else the idea to rebrand will only hamper your business. Know your objectives inside and out before deciding whether to go through with this process. It needs to be beneficial to your company, not hurtful.
- What changes do you need to make?
In order to see what changes you should focus on while rebranding, here are a list of things you can do to figure that out:
- Ask your employees within your company for valuable suggestions and ideas as to what type of changes will greatly benefit your company
- Select a few loyal employees that will be a part of your rebranding team because their early involvement and participation will help you with the transition
- Try getting feedbacks from your clients as this will help you know about things that are working in your favor and the ones that are negatively impacting your business
- Seek the help of your marketing team for information on how you’re existing products and services are doing, as well as new launches.
- How much rebranding in required?
Depending on your set goals, you can either look for a partial rebranding or go for a complete rebranding your business. The former requires just simple and minor changes to your brand logo or some specific changes to few products in order to enhance their value. Whereas, the latter requires major transformations in your logo, company name and image.
- Budget accordingly
It’s important to take a look at how much it’s going to cost to rebrand your company prior to their execution so that you won’t exceed your budget. In addition, you also have to designate the task responsibilities of every individual as this will help you keep a clear track of what has been accomplished and what more needs to be done.
- Your company logo
Changing your company logo is an important part of rebranding your business and should be taken into serious consideration before going through with any designs. It signifies change and portrays your new image to your audience – you need to create a better logo than the one you’ve had before. Therefore, it’s a good idea to work closely with your designer where you can expect things to get coordinated well on a one to one basis. Once you are done with your new logo, you can get your new logo updated on your banner ads, your brochures and your business cards.
- Re-launch your brand
Plan to create events where you can introduce your new brand image to your audience. It’s important to publicize the event so that most of your customers’ acknowledge your new presence. The best way to do this is by promoting your new brand on social media because this gets the most amount of attention. Ensure an effective social media page design for your rebranded company to summon the attention of your target audiences towards your rebranded business.