Why is it important to know how consumers spend their time on social networks? In order for your company’s social efforts to match your customers’ behaviors, you must know the hottest websites that your consumers are constantly using. Phil Mershon, director of events for Social Media Examiner, found the top tips on how to engage your target audience through new social media research studies.
#1: Know Where Your Customers Spend Their Time: It is beneficial for company’s to look into where their target audience spends the most time online. This is important because it allows you to keep up with your social media, emailing and other marketing strategies that best reach your target audience.
#2: Find Content That Will Resonate Deeply With Your Audience: In order to keep your audience engaged, it is vital that you keep up with hot cultural topics and write and advertise about things that your audience has a high interest in. As long as you are keeping your consumers on their toes, they will continue to be loyal to your brand or company.
#3: Focus on Facebook- It’s Where Consumers Spend Most of Their Online Social Time: Facebook is one of the biggest and most popular social media sites to date. Advertising and reaching consumers through Facebook is vital to your company’s success. Facebook reaches out to consumers of all ages, therefore anything you post will most likely be seen by many different types of audiences. While other social media sites such as Twitter, Pinterest or Instagram are also important for a company’s success, Facebook is definitely a must.
#4: It’s Time to Take Video Seriously: There has been a major increase in the past couple of years regarding how much video content consumers are watching on a daily basis. People are extremely visual, and while reading content is very informative, sometimes watching content can stick more with a consumer.
#5: Consider the Role of Mobile: It is no secret that smart phones are taking over today’s society. It is extremely important that your company’s website is mobile-optimized so that consumers can access your information wherever they are. If the information you are trying to get out can be accessed through a mobile device, consumers will be able to have that information with them on a daily basis.
To get more information and statistics on these top 5 tips by Phil Mershon, click here.