A company is not going to be successful if their specific target audience is not reached. This is important because reaching your target audience means getting their attention, and getting their attention makes them notice you, thus allowing for a successful company. If you are unaware of who your audience is and what they are looking for, success will be unlikely.
If you are unsure of how to narrow down your target audience, there are ways you can figure it out. Look at your business as a whole and see what types of people your business can influence the most. Then, take a look at what types of people will help your company to grow and meet your objectives. Once you can discuss these as a group and come to a conclusion, you will have your target audience.
Without reaching your target audience, it will be unlikely to market anything having to do with your business. If you’re reaching out to the wrong people, although there may be some results, customer sustainability and long term success will be difficult. Targeting the right groups will allow for products to reach people of the right interests and hopefully create a stronger market going forward.